Dia Color Demi-Permanent Gloss Color - Professional Hair Color | 60ml

Dia Color Demi-Permanent Gloss Color — Multiple shades (60ml)

L’Oréal Professionnel Dia Color is an ammonia-free demi-permanent gloss colour designed to refresh tone, add shine and blend visible white hair with a softer commitment than permanent colour. The brand describes Dia Color as providing up to 70% grey coverage, up to 6 weeks of gloss colour and up to 3x more shine, depending on conditions and testing. This listing is specifically for your selected shade, so it should not be substituted with another shade in the same range simply because the packaging looks similar.

Key benefits & service use

• Ammonia-free demi-permanent gloss colour
• Designed to enhance tone, shine and vibrancy
• Up to 70% grey coverage stated by the manufacturer
• Up to 6 weeks of glossy colour stated by the manufacturer
• Creamy texture designed for easy professional mixing, application and rinsing

How to use
Choose the shade according to the existing hair level and desired tone. Follow the current Dia Color professional technical instructions for mixing, application and development; use it for the service type it is designed for rather than expecting permanent-colour behaviour.

Choosing the shade
Shade 4 is the exact colour code shown in the supplied product images. Colour appearance on screen can vary, and the final result depends on the starting hair level, previous colour, porosity, underlying pigment, developer and processing conditions. A strand test and professional assessment are recommended before a full service.

Professional colour-safety note
Hair colour products can cause allergic reactions. Follow the manufacturer's allergy-alert and patch-test requirements, wear appropriate protective gloves, avoid contact with eyes and damaged skin, and follow the product's current technical leaflet. This product is intended for professional colour services where the packaging identifies it as professional salon colour.

FAQ 1: Is Dia Color permanent hair colour?
No. Dia Color is a demi-permanent, ammonia-free gloss colour. It is designed for tone, shine and softer grey blending rather than the same type of permanent commitment as Majirel or INOA.

FAQ 2: How long does Dia Color last?
L’Oréal Professionnel states up to 6 weeks of gloss colour; actual longevity varies with hair porosity, washing routine, starting condition and after-care.

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